Jeffrey Benson has been in and around the wine trade for over 50 years. During that time he’s been involved in all aspects of the business; making, buying , selling, marketing and consulting, Jeffrey has done it all.
He was involved in the formation of Wines of Canada during the 1990’s. This was an organisation was set up in co-operation with the Canadian government, with the goal of introducing Canadian wines to the export market. Jeffrey helped ‘Wines of Canada’ sign the top fifteen wineries in Ontario and British Columbia.
Due to the respect he has in the industry he is the only non North American judge ever to join the tasting panel in British Columbia, at a three day event evaluating over 200 wines to decide the medal winners.
Between 1993 –1994 Jeffrey was instrumental in forming the Zimbabwe Vintners Alliance, which combined the three wineries in Zimbabwe for export to the UK. After four years of negotiating with the E.U. commission, Zimbabwe was registered as a wine producing country and Jeffrey obtained legislation enabling Zimbabwe to export their wines. Frequent visits led him to advise the wine makers on the correct blends required for export.
For twelve years Jeffrey ran the annual evening wine school for the International Wine and Food Society. He continues to lecture and adjudicate the WSET (Wine and Spirit Education Trust) examinations.
Jeffrey has held the positions of Commandeur in the Compagnons du Bontemp de Sauternes et Barsac and Chairman of the International Wine and Food Society (London Branch). He is a member of the International Circle of Wine Writers and an associate member of the Institute of Wines and Sprits (AIWS).